Moves.ai is a mobile application that can help influencers reach a wider audience by curating their content using ai to target a specific niche, audience, or trending topic. While working for Moves I designed their landing page, blog, and social media visual styles.
Because the demand for content was so high I created a design system for the content creators to expedite the process of creating social media posts which included illustrations, quotes, stats, and multi-slide carousels.
Bobbi is an ai powered social media assistant that offers valuable feedback, suggests hashtags to increase reach, provides sentiment analysis and suggestions on what to post based on trending topics. When designing Bobbi the goal was to create a character that was warm, friendly, and quirky. With that in mind, she also had to look a bit futuristic since she is an ai character.
Bobbi was later used as the product's main character and a whole Instagram marketing campaign was developed around her. Along with Bobbi, there were also a couple of characters created by Alberto Orsini who were used extensively on the Moves social media account.
High Fidelity Designs
Social Media Graphics